No fluff · No 40-page report · No mystery math

Your business is worth something.
Let's find out what.

I'm Becky. I look at your earnings, your add-backs, your lease, and how much of the business lives in your head — then I tell you the number a real buyer would actually pay. Even if it's not the number you were hoping for.

Start my $399 valuation Play with the math first

NATIONWIDE$399 FLAT FEECONFIDENTIALWRITTEN RANGE + CALL

Becky, business broker — Becky Chatham · Business Broker
Sold three of her own before selling yours

Seller Readiness Valuation

A value range you can actually use.

For owners who want to know a likely sale range, what a buyer will poke at, and what needs fixing before you go to market. Here's exactly what happens:

Normalized earnings

We look at net income, your owner compensation, and the add-backs that will actually hold up — not the wishful ones — to land on SDE or EBITDA.

Business-specific risk

The lease, the assets, the staff, customer concentration, and the big one: how much of this business is really just you.

Market-based range

I apply real market evidence for businesses like yours and show you the assumptions — no black box, no magic multiple.

Next-step plan

You get a written summary and a 30-minute call: the value, the marketability, and the smartest next move. Sometimes that move is "wait."

Invoice · Flat FeeNo. 399

Financial & add-back review INCL.
Lease, asset & owner-dependence review INCL.
Written value range INCL.
30-minute strategy call INCL.
Sugarcoating N/A

$399

FLAT. THAT'S IT.

WORTH IT

Try the math

The famous SDE multiple, in your hands.

Type your estimated annual seller's discretionary earnings, drag the multiple, and watch the number. Fun, right? It's also only the start of the story.

Estimated annual SDE

Illustrative multiple

3.0×

1.5×3.0×5.0×

$750,000

A middle-of-the-road multiple. Clean books, a decent lease, and a business that doesn't fall apart when you take a vacation — that's how you earn it.

* Educational only. A real valuation looks at add-backs, records, assets, lease terms, market evidence, owner involvement and risk. That's the $399 part.

Your two-minute gut check

Let's talk about your business.

Six quick questions. No spreadsheets, no documents, no judgment. Promise.

Gut check complete

Drop your email or phone — your answers come straight to me, then I'll send you to the store to grab your valuation.

Want full-service representation? Visit RLC Business Brokers.

Question 1 of 6 · Easy so far, right?

Beyond the valuation

When the number leads somewhere.

Job Ticket · 01

Full-Service Brokerage

Confidential pricing, prep, marketing, buyer screening, negotiation, diligence, and hand-holding all the way to closing. I run the sale; you run the business.

Discuss selling →

Job Ticket · 02

Deal & Exit Consulting

Got an offer? A weird lease clause? A deal structure that smells off? Get a broker's eyes on it before you sign anything.

Discuss a consulting need →

Job Ticket · 03

Buyer-Side Guidance

Buying a business? I'll help you kick the tires — earnings, risks, lease, and structure — before you fall in love with it.

Ask about buyer guidance →

Sold a shredding company.
Sold a landscaping company.
Sold a cleaning company.
All mine.

Becky's been on your side of the table.

Your broker

Direct advice from the person actually working your deal.

I work with owners of service, automotive, industrial, laundromat, wellness and other independently owned businesses across the country. I've built and sold my own businesses, so I know what it's like to have your name — and your years — on the line.

"If the business is ready to sell, I'll handle the process. If it's not, I'll tell you exactly what's holding back the value and where your effort will pay off. Either way, you'll leave the call knowing more than you did."

BUSINESS BROKERNATIONWIDE VALUATIONSDIRECT & CONFIDENTIAL

Business valuation FAQ

Questions owners ask before selling

How much is my business worth?

Most small businesses are valued on a multiple of seller's discretionary earnings (SDE) or EBITDA, adjusted for the industry, quality of records, owner dependence, recurring revenue, customer concentration, lease, assets, growth and risk. A useful valuation looks at your actual business — not one generic multiple slapped on everything.

How is a small business valuation calculated?

The starting point for most owner-operated businesses is SDE: net income plus eligible owner compensation, interest, taxes, depreciation, amortization and documented one-time or discretionary expenses. Then we compare that normalized number against market multiples for similar businesses and adjust for your specific strengths and risks.

What documents do I need?

Usually two to three years of P&Ls and business tax returns, current year-to-date financials, a balance sheet, your proposed add-backs, lease info, payroll details and a basic asset list. But not for the gut check above — that one's free of paperwork.

Can I value my business if I'm not ready to sell?

Yes — and honestly, that's the smart move. Valuing early reveals the things that quietly drain value (weak records, owner dependence, a short lease, undocumented add-backs) while there's still time to fix them.

Is the $399 valuation a certified appraisal?

No. It's a broker's market-based Seller Readiness Valuation designed to estimate a practical sale range and flag marketability issues. It's not a certified appraisal and shouldn't be used for litigation, tax reporting, or anything requiring a formal appraisal.

Your business is worth something.Let's find out what.